Self-presentation gender specificity of modern British politicians
https://doi.org/10.26907/2658-3321.2023.6.1.90-100
Keywords:
verbal behavior, gender specificity, self-presentationAbstract
The purpose of this article is to study the gender specificity of the self-presentation strategy of modern politicians in the UK, identified during the election campaign of Rishi Sunak and Liz Truss from June to September 2022.The material of the study was the texts of political debates published on the Internet.The relevance of the research is determined by the insufficient study of the politician's self-presentation strategy gender aspect in the texts of pre-election debates. After analyzing the debate materials, it can be stated that Liz Truss's speech is distinguished by assertiveness and moderate emotionality, expressed through such communicative means as the usage of the first person singular personal pronoun, demonstrative pronoun, anaphora and metaphor. In 75% of the considering cases, the personal pronoun of the first person singular is dominated, in 12% Liz Truss uses the demonstrative pronoun, in 6% – the metaphor and in 6% the politician uses the anaphora.In addition, the candidate for prime minister demonstrates his own competence in matters of domestic politics and economics, actively using the terminological apparatus, which contributes to a successful self-presentation. In turn, Rishi Sunak's speech is characterized by confidence, particularity, reasoning, focusing the attention of the electorate on his best qualities, represented by the use of the first person singular pronoun, the active use of verbs in the future tense, as well as stylistic means such as metaphor. As a result of the analysis, it was found that in 55% of the examples the candidate for prime minister uses the personal pronoun of the first person singular, in 33% verbs in the future tense dominate, and in 11% – metaphor.The study showed that the gender characteristics of the two politicians at the verbal level do not have significant differences. Both policies generally use the same set of language features.
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