Multimedia narrative in Russian and English-language media courses

https://doi.org/10.26907/2658-3321.2022.5.3.369–378

Abstract

The article considers actively developing multimedia media in Russian and English. The relevance of this work is due to the insufficient coverage of the specifics of multimedia narrative in Russian studies, therefore, the question of the similarities and differences between Russian and English-language multimedia narratives remains open. The aim of the work is to identify integral and differential narrative categories in the Russian and English media spaces. The research was carried out at the junction of related sciences: linguistics, communication theory, media journalism. The material was the Russian-language and English-language versions of the popular magazine Marie Claire,freely available on the Internet. In total, about 200 articles on various topics were analyzed. The criteria of the comparative analysis were seven consolidated narrative categories: the author's position in relation to the narrated, the theme of the narrative, the way of characterization of the characters, the type of plot, the type of conflict, the time of the narrative, as well as the organization of space. Qualitative and quantitative analysis of the published multimedia materials allowed us to conclude that the similarity of the Russian and English-language narratives in the subject, the way of organizing the plot, the time of narration. The differences are more evident in the use of a different number of multimedia elements working to attract attention to social conflicts and media personalities in the English edition. Russian narrative is marked by the text-centricity and dominance of mat erials that actualize the frame space of the language, appealing to background knowledge and reflection, which brings the Russian media narrative closer to the artistic one.