Internet-memes in chinese mediasphere as a reflection of modern reality

Authors

  • Alfiya Alikberova
  • Dmitriy Balakin

Keywords:

Chinese Internet, modern vocabulary, Internet meme, media space, Chinese culture

Abstract

The relevance of this problem is due to the penetration of the Internet in all spheres of life, including the increasing influence on the political views of the people. Internet memes are becoming a specific reflection of modern reality and a new kind of socio-political discourse. The purpose of the article is to study and analyze the most popular Internet memes in the Chinese media space, to compare the main trends in modern Chinese and to determine their connection with key events within China and abroad. The leading approaches to the study of this problem are the system-structural approach and comparative-comparative analysis. The main result of the study is the identification of new linguistic and cultural characteristics in the compilation of the   Internet meme,   which in turn becomes   a reflection of the modern language picture of the world. Also, during the study, it was proved that most of the Internet memes are socially or politically colored, some of them penetrate from the unofficial Internet space to a higher language level, are included in the generally accepted active language reserve.

References

Литература

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References

Alikberova, A. R.; Uryvskaya, T. A. (2016). Sovremennye tendencii v kitajskom yazyke: integraciya bukvennyh slov v yazykovuyu sistemu [Current trends in Chinese: the integration of letter words into the language system] // Uchen. zap. Kazan. un-ta. Ser. Gumanit. nauki. T. 158, kn. 6. Pp. 1592 – 1601. (In Russian).

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«ZHehn'min zhibao» [Chinese Internet memes of 2017 according to Renmin Zhibao]

// URL: https://magazeta.com/news/memes-2017/ (data obrashcheniya 14.01.2019). (In Russian).

Strukova P. (2017). Kitajskie memy [Chinese memes] // URL: https://magazeta.com/2019/01/memes-2018/ (data obrashcheniya 14.01.2019). (In Russian).

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Shchurina, Yu.V. (2014). Internet-memy: problema tipologii [Internet memes: the problem of typology] // Vestnik Cherepoveckogo gosudarstvennogo universiteta, №6. Pp. 85–89. (In Russian).

Koetse Manya. The Power of China’s Internet memes // URL: https://www.whatsonweibo.com/the-power-of-chinas-internet-memes/ (accessed: 01.02.2019).

Koetse Manya. When China’s Internet memes become marketing tools // URL: http://www.digitalintheround.com/china-internet-memes/ (accessed: 30.01.2019).

Published

2019-06-29

Issue

Section

Linguistics and intercultural communication